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Corporate Digital
Signage Seminar
April 28, 2009
Conference Centre of
the International Centre on Airport Road
Presentation Notes: Bernie Shimkovitz |
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Bernie Shimkovitz
Chief Executive Officer
Alliance Financing Group
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Moving CAPEX to OPEX
Bernie Shimkovitz'
presentation focused on how to finance a digital signage project to ensure the best Return on Investment.
Alliance has developed a whole new methodology to suit the goals and cash flows of a wide variety
of organizations.
They have worked with Quick Serve Restaurants that will see an
immediate return on investment from increased sales, (up to
40%); with hospitals and doctor's offices, where information
flow
about patients
and scheduling is key; with government; with trade unions that
want to engage members who are not tech savvy. They were also
involved in recreating the strip in Las Vegas, where new bus
shelters with 70” panels market to passersby.
“It created a brand new infrastructure where technology never
existed before,” says Shimkovitz. |
For any new project, the first step is to meet with the key
people to delineate the organization's goals and develop an ROI
(Return on Investment) model for financing.
"What are companies looking for with digital signage?" asks Shimkovitz.
“It has to move the needle on increasing sales.
It has
to move the needle on conversion, while decreasing costs related
to staff.
We want a powerful brand activation vehicle, not a bunch of irrelevant ads.
We want easy centralized control but we also want to be able to
react to issues within our organization immediately.
We want a plug and play solution and we want it without any
CAPEX. We don’t want to pay for it. Why? Because, typically, a
CFO today says, 'I have no money.' So I’ve got to be able to
move from a CAPEX model to an OPEX model. It’s actually quite
simple”
A lease can cover everything from Market Entry to Market Exit:
Pre-lease, Installation, Refresh & Asset Management over the
term, Repositioning, Market Exit and Update.
It takes away the huge initial cost of acquisition, conserving
capital, or making cash available for other purposes.
A lease makes budgeting easier, increasing financial efficiency
and flexibility.
Alliance offers a range of customized leasing options. The
payment structure can be monthly, quarterly, annual, one time,
advanced, arrears, seasonal, step up, step down or even
deferred.
Alliance is dedicated to finding the right model, customized for
the project to succeed. |
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